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THE FIRST COLLABORATIVE EFFORT BETWEEN EKIN + ATSE IN SEA&I. THE NSP JEWEL TEAM SPENT 5 DAYS TOGETHER LEARNING AND BONDING AS A TEAM.

WE TOOK THEM THROUGH A SERVICE AND INNOVATION JOURNEY, WITH EKIN AND ATSE EACH FOCUSING ON THESE KEY POINTS.

EKIN FOCUS

ATSE FOCUS

  • NIKE ZOOM & REACT INNOVATION IMMERSIVE EXPERIENCE

  • NRC LIVE & NIKE BASKETBALL EXPERIENCE

  • FW AND BRA TRIALING & NIKE APPS EXPERIENCE

  • BRAND HISTORY + HERITAGE

  • MARKETPLACE SERVICVE EXPERIENCES

  • NIKE BY YOU CUSTOMISATION SERVICES

  • WIN AS A TEAM

DAY 1

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TEAM WELCOME

CLASSROOM SESSION TO WELCOME THE TEAM WITH BRAND AND INNOVATION KNOWLEDGE

SETTING TEAM EXPECTATIONS, STORE ORG CHART & GETTING TO KNOW THE TEAM FROM DAY 1.

THE TEAM COVERED BRAND HISTORY & HERITAGE, KEY ICONS OF THE BRAND & THE IMPORTANCE OF EACH MAXIMS.

UNDERSTANDING KEY CATEGORIES, CORE FEATURES + BENEFITS OF FOOTWEAR & APPAREL TECHNOLOGIES.

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NIKE ZOOM TRIALING WITH

DIPNA LIM PRASAD

DIPNA IS A SINGAPORE NATIONAL TRACK & FIELD ATHLETE WHO HOLDS THE 400M HURDLE NATIONAL RECORD. 

NIKE ZOOM FOOTWEAR TRIAL EXPERIENCE.

NRC APP EDUCATION + LIVE RUN.

UNDERSTANDING THE IMPORTANCE OF INCLUDING SPEED DRILLS IN TRAINING RUNS + 4X100 RELAY.

DAY 2

SERVE YOUR PERSONAL BEST

FOCUSING ON HOW NIKE & OTHERS SERVE CONSUMERS, LOOKING AT SERVICE FROM A CONSUMER LENS & MAKING THE NECESSARY MINDSET CHANGES AS A TEAM.

USE 'SERVE YOUR PERSONAL BEST' AS THE BENCHMARK & LEARNT ON HOW TO BRING ALL KEY BEHAVIOURS TO LIFE IN STORE.

LEARN WHAT IS NIKE DIRECT & HOW TO OFFER MEMBERSHIP, SEAMLESS & NIKE APPS TO CONSUMERS.

TEAMS WNT FOR A MYSTERY SHOPPING ACTIVITY TO EXPERIENCE & LEARN HOW OTHERS SERVE.

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NIKE BASKETBALL EXPERIENCE

AT SHOT ZONE

LED BY COACH REL, STORE ATHLETES RECEIVED AN EXPERIENCE AT SHOT ZONE WHERE THE SAME TRAINING FACILITIES WERE USED BY ELITE PLAYERS IN NBA.

UNDERSTANDING THE IMPORTANCE OF USING THE RIGHT FOOTWEAR FOR THE GAME.

STORE ATHLETES EXPERIENCING VARIOUS FACILITIES SUCH AS DR DISH, VERTIMAX, NOAH, FITFLIGHT & 94FIFTY.

EXPERIENCING THE GAME THROUGH A 2 ON 2 CHALLENGE.

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DAY 3

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CONSUMER JOURNEY

WORKSHOP

WORKSHOP SESSION ALLOWED THE TEAM TO PRESENT, ROLE PLAY & IMPROVE ON THEIR UNDERSTANDING & SKILLS ON EACH PART OF THE CONSUMER JOURNEY.

TEAMS PRESENTED THEIR FINDINGS FROM THEIR MYSTERY SHOPPING ACTIVITY & SET UP NEW TEAM SERVICE EXPECTATIONS. 

WORKSHOP FORMAT WAS USED TO KEEP THE TRAINING SESSION EDUCATIONAL YET FUN & INTERACTIVE.

GREAT OBSERVATION OPPORTUNITY FOR TRAINERS & LEADERS ON THE TEAM'S SKILLSET & FURTHER DEVELOPMENTAL NEEDS.

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GET INSPIRED 

WITH SARI MARDSEN

LED BY NTC TRAINER AND WRITER FOR THE BOOK 'FIT TO LEAD', SARI WAS INVITED TO SHARE HER EXPERIENCE & INSPIRE THE STORE ATHLETES.

3 PRIMARY FOCUS FOR THE TEAM; CONFIDENCE, RESILIENCE & SELF-BELIEF. 

TEAM WERE ENGAGED THROUGH DIFFERENT ACTIVITIES TO EXPERIENCE THE 3 KEY FOCUS.

PANEL DISCUSSIONS ON WOMEN'S CONSUMER INSIGHTS FOR PERFORMANCE & LIFESTYLE PRODUCTS.

DAY 4

STORE EXPERIENCE

ESSENTIALS AT NFS 

BOTH CLASSROOM & IN-STORE HANDS-ON SESSIONS TO LEARN & EXPERIENCE FOH & BOH ESSENTIALS.

RDMs & NFS LEADERSHIP TEAM SHARING BEST PRACTICES FROM NSP STORE IN MANILA WITH NSP JEWEL LEADERSHIP TEAM.

MINI ROTATION SESSION WAS PLANNED FOR THE TEAM TO GAIN KNOWLEDGE & VALUABLE HANDS ON EXPERIENCE LIVE IN STORE.

FOOTWEAR FITTING EXPERIENCE ON THE FLOOR WITH EKIN.

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REACT IMMERSIVE

EXPERIENCE AT 'BOUNCE'

ELEVATING THE EXPERIENCE OF NIKE REACT CUSHIONING THROUGH TRAMPOLINE PLAY AT 'BOUNCE'.

EKIN EDUCATION ON REACT.

IMMERSIVE EXPERIENCE ACTIVITIES TO UNDERSTAND THE REACT BENEFITS OF SOFT, SPRINGY, DURABLE & LIGHTWEIGHT.

FUN EPIC REACT FLYKNIT 2 TRIAL EXPERIENCE USING 'NINJA WARRIOR' OBSTACLE COURSE.

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DAY 5

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IRM ESSENTIALS +

WIN WITH HER

IN-STORE SESSION TO PROVIDE THE TEAM WITH INSIGHTS AND KNOWLEDGE TO IRM WORLD.

INTRODUCTION OF VISUAL BASICS & ENSURING THE TEAM UNDERSTAND THE IMPORTANCE OF STORE PRESENTATION.

ENGAGING THE TEAM WITH BASIC STYLING SESSION, COVERING HINTS & TIPS OF STYLING. 

WIN WITH HER THROUGH BRA FITTING SESSION, FITTING ROOM EXPERIENCE & PRESENTING APPARELS ON SALES FLOOR.

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NIKE SPORTSWEAR

AIR MAX LAB SESSION

ELEVATING THE EXPERIENCE OF THE AIR MAX HERITAGE & STREETWEAR CULTURE.

AIR MAX HERITAGE STORY FOLLOWED BY A SESSION ON RE-CREATING THEIR AIR MAX INSPIRATION.

PANEL SESSION PROVIDING TIPS ON STYLING & ESTABLISHING GOOD SERVICE EXPERIENCE.

AIR MAX FASHION SHOW BY THE TEAM HIGHLIGHTING THEIR INSPIRATION STORY.

MVP AWARDS

DAILY MVP AWARDS WERE AWARDED TO OUTSTANDING STORE ATHLETES WHO ACHIEVED THEIR BEST BEYOND THEIR EXPECTATIONS.

VALERIE (LEFT) ACHIEVED THE MOST IMPROVED ATHLETE WHEREAS DENNIS (MIDDLE) WAS AWARDED DAY 5 & THE OVERALL MVP FOR THE ROOKIE CAMP.

VIDEO RECAP