CONTENT

 
 

CULTURE OF BASKETBALL

LEBRON 16

CS - TITAN22 TWO PARKADE, MANILA
CS - HOOPS FACTORY, SINGAPORE
CS - HOOPS STATION, KUALA LUMPUR
CS - HOOPS STATION, JAKARTA
PARTNERS SOCIAL MEDIA

AF1 SAGE LOW

KICKS LOUNGE - ICON SIAM, BANGKOK
AS - JD SPORTS, KUALA LUMPUR
CS - ATMOS, BANGKOK

AF1 SPORT PACK

KICKS LOUNGE, MUMBAI
AS - MYNTRA SNEAKER CLUB

AF1 FRIDAYS

Print gun set up at Nike Fort for Air Force 1 Fridays where consumers were given the chance to customise their AF1's in the store

AF1 CARHARTT

CS - COMMONWEALTH, MANILA

BATTLE FORCE

We supported the Battle Force Finale in Manila with a stunning product display of the Culture of Basketball sneakers

NIKE HYPERFLORA COLLECTION

 
ZALORA X NIKE HYPERFLORA COLLECTION LAUNCH

We leveraged on the momentum of NikeWomen business growth on Zalora by launching the Nike Hyperflora Collection in partnership with them. It was exclusive to Zalora members which enabled us to begin engaging with our partners members. We brought the energy and colour of Nike Hyperflora to life, through an ‘Instagram-able’ museum concept.

SG - SUPERSPORTS CENTRAL WORLD
NSP - FORT, MANILA
NSP - SQ1, BANGKOK
PARTNERS SOCIAL MEDIA

JUST DO IT BANGKOK

 

Beginning with the JUST DO IT "RALLYING CRY" launch video as inspiration, we took this movement forward by inviting 2,215 female consumers to join Nikeplus and enabled them to run the Bangkok Marathon for the first time, together. 

 

As part of her training journey, we created the Nikeplus Bricks & Clicks service hub. Here, we delviered a personalised 8-week program for the 2,213 Fe/nom runners powered by a connected journey across physical & digital worlds through NSP SQ1 and Nike Thailand LINE Official Account. 

NIKEPLUS MEMBERS PROGRAMMING

1/5
MEMBERS EXCLUSIVE IN SQ1
DIGITAL
PHYSICAL
FENOM HUB ON LINE APP

BASKETBALL

 
CS - TITAN22, MANILA
CS - HOOPS FACTORY, SINGAPORE
CS - HOOPS STATION, MALAYSIA
SOCIAL MEDIA

JORDAN XI 'CONCORD'

#THEGRAIL RETURNS
CS - TITAN22 TWO PARKADE, MANILA
EAGER ANTICIPATION..
GETTING THE "W"
SOCIAL MEDIA

JORDAN X PSG

SG - SUPERSPORTS, BANGKOK

ALWAYS FORWARD PACK

 
SG - SUPERSPORTS, BANGKOK
CS - ARI SIAM, BANGKOK
CS - FISIK FOOTBALL, INDONESIA
CS - GOAL @ 313, SINGAPORE
CS - FOOTBALL REPUBLIC, KUALA LUMPUR

NIKELAB: FEAR OF GOD

 
DOVER STREET MARKET, SINGAPORE

CORE ASSETS

 

In our commitment to serving all accounts, we provided assets for core products for social media and web banners as well.

 

WE FLY PACK

NSP - SQ1, BANGKOK
NSP - FORT, MANILA
NSP - LINKING NEW, MUMBAI
NSP - PARAGON, SINGAPORE
NSP - KLCC, KUALA LUMPUR
NSP - SENAYAN CITY, JAKARTA
SG - SUPERSPORTS CENTRALWORLD, BANGKOK
SG - ROYAL SPORTING HOUSE TANGLIN, SINGAPORE
PARTNERS SOCIAL MEDIA

STORE OPENINGS

 

We relaunched Nike Fort in Manila on 4th October 2018, bringing brand experience to greater heights with the new Modern Sport fixtures and full commitment to serving our customers. 

The journey started with serving the athletes first with an elevated EKIN experience for the new Nike Fort Dream Team and armed them with solid fundamentals on Brand Heritage and Product Knowledge to fuel their Passion for Sport.

To celebrate the opening of Nike Fort, we put on a spectacular “NIGHT OF SPEED” – where consumers were able to “SEE, HEAR & FEEL SPEED”. A total of 337 guests and GTI VIP members,  NRC runners, and Nike athletes were invited to experience this amazing moment.

RESULTS -

+400% TRAFFIC &

$40K IN 4 HOURS

NSP FORT, MANILA

This season, we also relaunched Nike SQ1 with a new addition of the Basement and rezoned the Women's (first floor) and Men's (second floor). 

FIRST FLOOR
SECOND FLOOR
BASEMENT - KICKS LOUNGE
ELEVATED EKIN CLINIC
NSP SQ1 BANGKOK

In addition to the great momentum in Bangkok, we had another store opening - Kicks Lounge in Icon Siam to showcase our best expression of Athletic Specialty 

NSP - KICKS LOUNGE, ICON SIAM BANGKOK

Keeping Bangkok on FIRE, we had another huge opening with JD Sports in Icon Siam!

From all of us in the IRM team -
We wish everyone a very happy holidays, hope that you get a good break and some quality time with your families. Looking forward to more exciting things in the New Year.
SEA&I IRM Team