JUST DO IT BANGKOK

NIKEPLUS BRICKS & CLICKS MEMBERSHIP

BEGINNING WITH THE JUST DO IT “RALLYING CRY” LAUNCH VIDEO AS INSPIRATION, WE TOOK THIS MOVEMENT FORWARD BY INVITING 2,215 FEMALE CONSUMERS TO JOIN NIKEPLUS AND ENABLING THEM TO RUN BANGKOK MARATHON FOR THE FIRST TIME, TOGETHER.

 

AS PART OF HER TRAINING JOURNEY, WE CREATED THE NIKEPLUS BRICKS & CLICKS SERVICE HUB. HERE, WE DELIVERED A PERSONALISED 8-WEEK PROGRAM FOR THE 2,215 FE/NOM RUNNERS POWERED BY A CONNECTED JOURNEY ACROSS PHYSICAL & DIGITAL WORLDS THROUGH NSP SQ1 AND NIKE THAILAND LINE APP.

INTRODUCING THE FE/NOM HUB

NIKEPLUS MEMBERS-ONLY DIGITAL & PHYSICAL HUB

PERSONALISED FOR HER

1/5

DIGITAL

AN EXCLUSIVE DESTINATION WITHIN LINE APP TO RECEIVE NIKE-ONLY TRAINING EXPERIENCES CURATED FOR HER.

PHYSICAL

NIKEPLUS MEMBERS-ONLY LOUNGE IN THE NEWLY REOPENED SQ1 FLAGSHIP STORE TO SERVE THE RUNNER IN HER WITH SERVICES TO ENABLE & GEAR HER

FOR THE BANGKOK MARATHON.

NIKEPLUS MEMBERS CONSUMER JOURNEY

PHASE 1

SEPTEMBER

PHASE 2

OCTOBER

PHASE 3

NOVEMBER

NIKEPLUS MEMBERS PROGRAMMING

2,215

FENOMS REGISTERED

72HOURS

SIGN UP TIME 

16-40

AGE GROUP

250

NIKEPLUS NEW MEMBERS

47,766

VISITS TO FENOM HUB

11.2%

11,688

SEPTEMBER PROGRAM

WATCH JUST DO IT FILM & SHOP THE COLLECTION AT NIKE.COM

2,693 VISITS

TO NIKE.COM

(746% INCREASE COMPARED TO METALLIC SHEEN COLLECTION)

NIKE WOMEN RUNS

BANGKOK MARATHON REGISTRATION

2,215 FENOMS (FIRST TIME BANGKOK MARATHON RUNNERS) REGISTERED WITHIN 72 HOURS. 250 OF THEM ARE NEW NIKEPLUS MEMBERS.

4 TIMES

ORDERS INCREASE COMPARED TO

METALLIC SHEEN COLLECTION

DIGITAL FENOM HUB

(BRICKS & CLICKS INTEGRATION)

PERSONAL AT SCALE

WE DELIVERED AN 8-WEEK

PROGRAM OF PHYSICAL & DIGITAL SERVICES TO THE 2,215 NIKE WOMEN RUN BANGKOK MARATHON PARTICIPANTS BASED ON THEIR SELECTED DISTANCE.

8 WEEKS

TRAINING ENGAGEMENT

100%

REGISTRATION WITHIN 3 HOURS

TOTAL CTR TO NET PAGE

20%

INCREASE IN NRC APP

RUN ACTIVITIES

JUST DO IT FILM LAUNCH

DOWNLOAD

NRC APP

NIKE WOMEN

RUNS

BANGKOK

WATCH & SHOP

JUST DO IT

COLLECTION

OCTOBER PROGRAM

BRICKS & CLICKS INTEGRATION

SHE WAS THE FIRST TO KNOW WHEN WE LAUNCHED THE TERRA PERMA COLLECTION IN FENOM HUB AND WE ENABLED HER THROUGH A ONE-CLICK-SHOP EXPERIENCE TO NIKE.COM

OPENED IN OCTOBER, NIKE’S NEW NSP FLAGSHIP STORE IN BANGKOK IS ALL ABOUT SERVING ALL OF OUR CONSUMERS - ESPECIALLY THE NIKEPLUS MEMBERS.

THE NEW

NSP

SQ1,

BANGKOK

PHYSICAL FE/NOM HUB

DIGITAL FE/NOM HUB

TOTAL FEMALE BCRM

MEMBERS (57.6%)

FROM 9.13 - 10.13

PARTNERING WITH LINE APP, WE LAUNCHED A MOBILE HUB WHERE SHE CAN ACCESS EXCLUSIVE CONTENT CURATED FOR HER

DIGITAL FE/NOM HUB

WATCH & SHOP

JUST DO IT

COLLECTION

DOWNLOAD

NRC APP

AFTER

CTR TO NIKE.COM

406K

10,027

NEW BCRM MEMBERS

85%

24%

INCREASE IN NRC APP COACH PROGRAM

8 WEEKS PHYSICAL & DIGITAL TRAINING FOR 2,215 FENOMS

SHOP TERRA PERMA COLLECTION

LATE NIGHT SHOPPING

AT SQ1

30% INCREASE IN AVERAGE NO OF ATTENDEES PER SESSION COMPARED TO THE LAST 6 MONTHS OF NRC BANGKOK

10% CTR TO APP DOWNLOAD

14% INCREASE IN ACTIVE USERS

VISITS TO NIKE.COM

9,872

TOTAL ORDERS

(VALUE: USD$ 3,017)

18

21K

10K

5K

UNIQUE VISITORS

BRICKS X CLICKS X NRC LIVE

LATE NIGHT SHOPPING AT SQ1 FOR NIKEPLUS MEMBERS

I WAS EXCITED WITH THIS LOCAL RUN, IT'S MY FIRST TIME AND THE ROUTE IS SO COOL. I REALLY ENJOYED THE EVENT - FROM THE HAIR SALON, SHOPPING THE NEW COLLECTION WITH 10%DISCOUNT AND PREMIUM BAG FROM "TRK".

MAY THITAPORN

26, RUNNER

TIK WANDEE

32, RUNNER

SUCH A GREAT RUNNING SESSION. IT'S A GOOD CHANCE FOR ME TO TRY RUNNING SHOES BEFORE DECIDING, WITH ADVISE FROM RETAIL STAFF TO HELP ME UNDERSTAND AND FEEL MORE CONFIDENT ABOUT MY PURCHASE.

AI AIRADA

28, RUNNER

I FOUND NEW FRIENDS AND TACTICS FOR RUNNING. THIS EVENT ALSO LETS ME ENJOY EXPERIENCES LIKE HAIR SALON, TATTOO, POLAROID PHOTO, BRA FITTING GUIDE AND SHOPPING WITH 10% DISCOUNT.

LILLY JIRAPHON

30, RUNNER

CONGRATULATIONS ON THE NIKE SQ1 REOPENING! IT LOOKS SO PREMIUM, CLEAN AND HAS A NEW BASEMENT FLOOR. EVERYTHING IS VERY, VERY COOL. I ENJOYED SPENDING SOME QUALITY TIME WITH NIKE & MY FRIENDS.

GIFT NACHA

29, RUNNER

THIS IS MY FIRST TIME WITH NRC, EVERYONE WAS SO FRIENDLY AND AMAZING. I LOVED THE BRA FITTING GUIDE BECAUSE IT'S SO USEFUL FOR EVERY WOMAN. I LEARNED HOW TO CHOOSE THE RIGHT BRA FOR MY ACTIVITIES AND BODY.

EXCLUSIVE TO NIKEPLUS MEMBERS

PARTNERING WITH BRAND EVENT TEAM, WE CONTINUE TO EMPOWER AND GEAR UP OUR FE/NOMS WITH AN NRC LIVE SESSION AND EXCLUSIVE SERVICES / EXPERIENCES THAT WERE HELD ON THE SQ1 REOPENING DAY FOR THE FENOMS ON 10.18

 CONSUMER JOURNEY

LINE EXCLUSIVE INVITATION AND REMINDER

RESULTS TO BE PROVIDED AFTER PROMO ENDS ON 10.31

THB DAILY

SALES

520K

NIKE SQ1 SALES RESULTS

37%

CONVERSION

(60/160 RUNNERS)

PEGASUS 35

PEGASUS TURBO

(ONLY WMNS)
TOP SELLING SHOES

NIKE.COM 40% OFF

STYLEFINDER

COMING UP

NOVEMBER PROGRAM

23% OF SALES (120K THB)

CONTRIBUTED FROM THE LATE NIGHT SHOPPING

(BETWEEN 8PM - 10.30PM)

MAKE THE WORLD LISTEN

HAIR STATION

BRA FITTING

JUICE BAR

NIKE ID STATION

BANGKOK

MARATHON

250

NCR LIVE SLOTS FULLY

REGISTERED IN 3 HOURS

DIGITAL FE/NOM

HUB (LINE)

10.18 NRC LIVE

EVENT DAY

10.18 LATE NIGHT

SHOPPING AT SQ1

10.19 NIKE.COM

PROMO VIA LINE