JD SPORTS HO19 SEASON RECAP
LED BY SIAM CENTER GRAND OPENING
This visual journey will take you through JD SPORTS HO19 holistic marketing plan led by JD SIAM CENTER FLAGSHIP Grand opening. This recap will showcase the full spectrum of Partner Marketing efforts in partnership with JD SPORTS Thailand, Malaysia & Singapore and how it was brought to life for engaging with consumers and elevating their Nike experience at JD leading with her.
20 - 24 Nov
In partnership with the BC team we booked a prominent OOH and in-mall media location in Pavilion to drive foot traffic to our flagship store in Malaysia highlighting the AF1 Shadow product.
100% ST in 1 WEEK!
Keeping a 'lead with her' mindset, we partnered with TGIF, a group of female influencers from Thailand. With an initiative called ‘look of the week’ that goes live in JD Instagram, we kicked off the season with series of assets providing consumers with styling guides and featuring key products available in JD. The influencers were seeded with the collection and posted on their social media, reaching millions of their followers. The girls attended the grand opening event with their HO19 look, met their fans and announced the opening of the new flagship door. You may also see the ‘super-cute’ store review by the girls at the end of this recap and also live on their YouTube channel.
LOOK OF THE WEEK
ICON CLASH COLLECTION
JD GAME APP TAKEOVER
SIAM CENTER GRAND OPENING
Another takeover on their 'candy crush'-like game app that featured Nike-only branding. Engaging consumers to score the highest point and win prizes such as shopping vouchers and even a pair of AF1 during the grand opening period.