JD SPORTS HO19 SEASON RECAP

LED BY SIAM CENTER GRAND OPENING

HIGHLIGHT

This visual journey will take you through JD SPORTS HO19 holistic marketing plan led by JD SIAM CENTER FLAGSHIP Grand opening. This recap will showcase the full spectrum of Partner Marketing efforts in partnership with JD SPORTS Thailand, Malaysia & Singapore and how it was brought to life for engaging with consumers and elevating their Nike experience at JD leading with her.

HO19

SEASONAL TIMELINE

3 Oct

OCT

9 Dec

NOV

DEC

20 Nov

7 Nov

20 - 24 Nov

JD SIAM CENTER FLAGSHIP

3rd Store in THAILAND

OPENING DATE

18 OCT 2019

STORE SIZE

6100 SQFT, Retail Space 4100 SQFT (Nike Retail Space – 850 Sqft. Approx.)


PRODUCTIVITY
USD 2965 / SQFT P.A. (annualized)

OVERVIEW

SIAM CENTER is located at Siam Corridor in the heart of Bangkok city. It is of the most important and Key trade zones in Thailand and Sea & I. It’s a hub for fashion & trends and is equated to Bond Street London, 5th Avenue New York etc.


Decor-wise, Siam Center looks like a super modern photo studio, with lots of dark surfaces and bright lights, and it is filled with some very cool modern sculptures. The result is an edgy, artsy space that seems to attract a slightly younger crowd than Siam Paragon and Siam Discovery malls which flank it on either side in the Siam Corridor. The mall hosts a mix of Brands with flagship doors and also a floor dedicated to stores form cool local designers.

 

RETAIL SETUP

THAILAND

MALAYSIA

SINGAPORE

 

PAID MEDIA

In partnership with the BC team we booked a prominent OOH and in-mall media location in Pavilion to drive foot traffic to our flagship store in Malaysia highlighting the AF1 Shadow product.

AF1 SHADOW
100% ST in 1 WEEK!

INFLUENCERS

 

Keeping a 'lead with her' mindset, we partnered with TGIF, a group of female influencers from Thailand. With an initiative called ‘look of the week’ that goes live in JD Instagram, we kicked off the season with series of assets providing consumers with styling guides and featuring key products available in JD. The influencers were seeded with the collection and posted on their social media, reaching millions of their followers. The girls attended the grand opening event with their HO19 look, met their fans and announced the opening of the new flagship door. You may also see the ‘super-cute’ store review by the girls at the end of this recap and also live on their YouTube channel.

LOOK OF THE WEEK
1/3
1/3
1/3
1/3
1/3
1/3
INFLUENCERS SEEDING

AF1 SHADOW

ICON CLASH COLLECTION

 

JD GAME APP TAKEOVER

SIAM CENTER GRAND OPENING

Another takeover on their 'candy crush'-like game app that featured Nike-only branding. Engaging consumers to score the highest point and win prizes such as shopping vouchers and even a pair of AF1 during the grand opening period.

 

GRAND OPENING

SNEAKER PARADISE
INFLUENCERS AND ATHLETES SOCIAL MEDIA POSTS
 

JD SIAM CENTER STORE REVIEW BY TGIF

FEATURED IN TGIF YOUTUBE CHANNEL

PRESENTED BY JD INTEGRATED ACCOUNT TEAM SEAI