JUST DO IT BANGKOK

NIKEPLUS BRICKS & CLICKS MEMBERSHIP

BEGINNING WITH THE JUST DO IT “RALLYING CRY” LAUNCH VIDEO AS INSPIRATION, WE TOOK THIS MOVEMENT FORWARD BY INVITING 2,215 FEMALE CONSUMERS TO JOIN NIKEPLUS AND ENABLING THEM TO RUN BANGKOK MARATHON FOR THE FIRST TIME, TOGETHER.

 

AS PART OF HER TRAINING JOURNEY, WE CREATED THE NIKEPLUS BRICKS & CLICKS SERVICE HUB. HERE, WE DELIVERED A PERSONALISED 8-WEEK PROGRAM FOR THE 2,215 FE/NOM RUNNERS POWERED BY A CONNECTED JOURNEY ACROSS PHYSICAL & DIGITAL WORLDS THROUGH NSP SQ1 AND NIKE THAILAND LINE APP.

INTRODUCING THE FE/NOM HUB 2.0

NIKEPLUS MEMBERS-ONLY DIGITAL & PHYSICAL HUB

PERSONALISED FOR HER

AN EXCLUSIVE DESTINATION WITHIN LINE APP TO RECEIVE NIKE-ONLY TRAINING EXPERIENCES CURATED FOR HER.

DIGITAL

NIKEPLUS MEMBERS-ONLY LOUNGE IN THE NEWLY REOPENED SQ1 FLAGSHIP STORE

TO SERVE THE RUNNER IN HER WITH

SERVICES TO ENABLE &GEAR HER

FOR THE BANGKOK MARATHON.

PHYSICAL

1/5

NIKEPLUS MEMBERS CONSUMER JOURNEY

 

 

 

 

PHASE 1

SEPTEMBER

 

 

 

 

PHASE 2

OCTOBER

 

 

 

 

PHASE 3

NOVEMBER

DIGITAL FE/NOM HUB

NIKEPLUS MEMBERS PROGRAMMING

TIMELINE IMAGE GOES HERE....

64,741

VISITS TO

FENOM HUB

14,014

UNIQUE VISITORS

XXX

NEW BCRM MEMBERS

XXX

CTR TO

NIKE.COM

406K

TOTAL FEMALE

BCRM MEMBERS(57.6%)

IN NOVEMBER, A NEW DIGITAL SERVICE WAS INTRODUCED IN THE FE/NOM HUB - STYLEFINDER. 

MORE DESCRIPTIONS GOES HERE....

NOVEMBER PROGRAM

STYLEFINDER

HYPERFLORA COLLECTION LAUNCH

NIKE WOMEN

RUNS BANGKOK MARATHON

STYLEFINDER

STYLEFINDER INTRO GOES HERE....

1000

USERS TRIED THE SERVICE

2,275

NO. OF RECOMMENDATIONS

XX% - RUNNING

XX% - TRAINING

TOP 3 RECOMMENDED RUNNING PRODUCTS 

XXX

XX RECOMMENDATIONS

XXX

XX RECOMMENDATIONS

XXX

XX RECOMMENDATIONS

TOP 3 RECOMMENDED PRODUCTS (TRAINING)

XXX

XX RECOMMENDATIONS

XXX

XX RECOMMENDATIONS

XXX

XX RECOMMENDATIONS

LINE OA & BCRM COMMS

20,314

TOTAL CLICKS FROM LINE OA & BCRM

19,292

TOTAL CLICKS FROM LINE ADS

HYPERFLORA COLLECTION