SP19 IRM RECAP

CONTENT

AIR MAX

EKIN EXPERIENCE

EPIC REACT GO PRO TRIALING

FLIPKART & MJIPL

NIKE LAB

FOOTBALL

JORDAN

BASKETBALL

CRICKET​

JPO OPENING

 

AIR MAX

// NIKE AIR AVATAR //

THIS SP19 WE ENABLED SNEAKERHEADS TO JOIN US ON OUR AIR MAX JOURNEY THROUGH THE NIKE AIR AVATAR ON LINE. CONSUMERS WERE ABLE TO CREATE THEIR OWN AVATAR AND UNLOCK NEW AVATAR LOOKS THROUGH DIFFERENT ACTIVITIES THROUGHOUT THE MONTH. 30 WINNERS WHO UNLOCKED THE MOST LOOKS WERE REWARDED WITH A VIP EXPERIENCE WITH THE TOYS AT THE BANGKOK DEPARTMENT EVENT ON 3.30. IN ADDITION, WE LEVERAGED ON OUR AIR AVATAR TO LAUNCH 2 HIGH HEAT SHOES IN PARTNERSHIP WITH OUR RETAIL PARTNERS CARNIVAL & ATMOS WHICH BROUGHT GREAT RESULTS.

SOME QUICK RESULTS

  1. 12,674TOTAL USERS/REGISTERED

  2. 16,189,954 PAGE VIEWS

  3. 2,228 POSTS #THEBANGKOKDEPARTMENT1,967,643 VISITS, 961,353 UNIQUE VISITORS

// AIR BY YOU //

THAILAND

// EKIN - AIR MAX //

// AIR MAX 720 - 2.28 //

NSP (SQ1)

JD ICON SIAM

ATMOS

CARNIVAL

 // WATCH OUT FOR THE FULL EVENT RECAP COMING SOON! // 

// VAPORMAX 2019 //

KICKS LOUNGE - SQ1

// AIR MAX DIA //

KICKS LOUNGE

EKIN EXPERIENCE

 

SP19 IS A REFRESHING SEASON FOR EKIN WITH ALL THE UPDATED TECHNOLOGIES AND EXCITING STORIES FROM DIFFERENT CATEGORIES. ASIDE FROM THE HIGHLIGHTING THE AIR MAX 720, YOU WILL ALSO SEE IN THE IMAGES BELOW FOR THE REACT TRIALLING FOLLOWED BY THE NTK CRICKET AND THE HYPERADAPT BB. APART FROM PROVIDING THE ‘EDUCATE AND TRIALLING EXPERIENCE’, THE EKINS ARE THERE TO PROVIDE A DEEPER UNDERSTANDING ON THE KEY PRODUCTS FOR OUR RETAIL ATHLETES TO SERVE THE CONSUMERS IN DIFFERENT CHANNELS, BE IT NSP OR MULTI-BRAND.

EPIC REACT GO PRO TRIALING

 

// EPIC REACT //

PARAGON

BASKETBALL

 

// BB ADAPT //

TITAN FORT

// PG3 //

HOOPS STATION LOT 10

JORDAN

 

// WHY NOT ZERO 2.0 //

TITAN VERTIS

TITAN MOLITO

HOOPS STATION LOT 10

// NBA ALL STAR //

TITAN MOLITO

TITAN VERTIS