Nike Air is driven by the belief that beyond the imagination lies something bigger. Inspired by the “Just Go Bigger” spirit to imagine and invent, Nike Air Avatar was created. Sneakerheads created their Nike Air Avatar by selecting gender, features, looks, and background on a microsite through LINE.

 

Sneakerheads evolved with Nike Air Max into the future through Nike Air Studio Hub from the 28th February 2019 to 31st March 2019. Fans also got the latest on Nike Air Max, invites to exclusive events, and inspirational stories by Nike Pionairs in the hub for everything Air Max.

NIKE AIR STUDIO HUB

BANGKOK CITY PAGE

PARTNERS WEBSITE

LINE

EDM

NIKE.COM

HOW TO CREATE YOUR NIKE AIR AVATAR

 

TOTAL ENGAGEMENT

We went big and got bigger results.

 

THE POWER OF LINE

We communicated with sneakerheads through LINE messages.

TOP 3 BEST PERFORMING POSTS

 

DIGITAL QUEUE

A countdown began 24 hours before the Digital Queue started. Sneaker lovers joined by customizing their Nike Air Avatar with a special background and sharing the saved image on Instagram with special hashtags. Winners were selected according to the order of the Digital Queue on Instagram, and were sent a Purchase Code to make their purchase at the selected stores.

HOW TO JOIN THE DIGITAL QUEUE

LIMITED EDITION KICKS

To get their hands on the latest kicks, sneakerheads who joined the Digital Queue were given the opportunity to purchase the limited edition Nike X Atmos: Air Max 2 Light at ATMOS BANGKOK and Nike Air Max 90 “Mars Landing” at Carnival BKK.

#CARNIVALMARSLANDING

#ATMOSBKKAMD

 

UNLOCKING LOOKS

Nike Air Avatar looks could be earned by completing 3 activities to unlock a total of 12 looks at 4 stores - Nike SQ1, JD Sports Thailand, Carnival BKK, and ATMOS BANGKOK.

CHECK-IN AT STORE

PURCHASE ANY PAIR OF

NIKE AIR MAX SHOES

PURCHASE ANY PAIR OF

NIKE AIR MAX 720 SHOES

 

REWARDS & REDEMPTION

Consumers were enticed to unlock Nike Air Avatar looks with exciting rewards.

Those with the most accumulated looks were able to redeem them.

VIP EXPERIENCE WITH THE TOYS FOR 30

VIPs experienced an exclusive Meet & Greet with The Toys, as well as a

one-of-a-kind shirt customized with his very own Nike Air Avatar.

ONE-OF-A-KIND

NIKE AIR AVATAR STICKERS

HIROFUMI KOJIMA

WORKSHOP

SUN SMILE CLUB

WORKSHOP

SPECIAL AIR MAX DAY LOOK & BACKGROUND

A special look and background was created for

Nike Air Avatar to celebrate Air Max Day.

 

THE BANGKOK DEPARTMENT:

PRESENTED BY NIKE ON AIR

The unimaginable future became a reality on 30th March 2019. Fans were invited to unleash their imagination to experiment and invent a better tomorrow, with discussions on special topics by exclusive guests.

UNIMAGINABLE EVENTS AND EVENT HIGHLIGHTS

HIROFUMI KOJIMA PANEL

THE TOYS CONCERT

ART EXHIBITION

POP-UP STORES

 

CONSUMER SOUNDBITES

Sharing the love for Nike Air Avatar

Consumers are always coming in to look for QR codes to scan. Most sneakerheads are interested in Air Max Day and the exclusive rewards they can get from the Nike Air Avatar.

I’m a Nike fan and wanted to join Air Max Day, especially the workshop with Hirofumi Kojima. It’s something I’m very interested in and will do everything to join. Nike Air Avatar is very cool and has never happened before in Thailand. I can customize my Avatar in various looks, find the best looks, and post it on social media.

Nike Air Avatar is cool. You can create an Avatar that looks like yourself, and share it on social media. After posting it on my social media, everyone couldn’t stop asking me how I did it. I loved to collect as many looks as I can because I wanted to join Air Max Day.

MILK, ATMOS

STORE ATHLETE

SNEAKERHEAD

CONSUMER