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CONTENTS

LEAD WITH DIGITAL

STORE OPENINGS

RUNNING

WOMEN'S WORLD CUP

EKIN EXPERIENCES

NIKE SPORTSWEAR

WOMEN'S WORLD CUP

ZALORA ICON CLASH

BEST VIEWED ON DESKTOP/LAPTOP, AND GOOGLE CHROME

NIKELAB

CRICKET

SEA & I IRM TEAM

SU19 SEASONAL RECAP

ICON CLASH IS ELEVATED ON ZALORA VIA A LOCALISED SHOOT, DEDICATED LANDING PAGE AND CAMPAIGN VIDEO TO ENGAGE CONSUMERS ACROSS DIGITAL TOUCHPOINTS, LEADING TO 424% SALES UPLIFT IN CAMPAGN SKUs.

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WAVE 1 MOBILE WEB FLAGSHIP STORE

WAVE 1 APP

WAVE 1 FACEBOOK POST

WAVE 1 PC FLAGSHIP

STORE 

WAVE 2 

LANDING PAGE

STORE OPENINGS

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SEA & I SETS A NEW STANDARD WITH THEIR FIRST BEACON DOOR IN JEWEL MALL. 

CHANGI AIRPORT, SINGAPORE

4.11.2019

PLEASE ENJOY THE FULL RECAP HERE

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NIKE BY YOU

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LOCATED IN THE HEART OF JEWEL AND OCCUPYING A DUPLEX UNIT, THE NEW NIKE STORE SPANS 1,000 SQM, BOASTING THE LATEST AND MOST EXTENSIVE RANGE OF NIKE MERCHANDISE IN THE REGION. THE STORE AIMS TO PROVIDE A UNIQUE RETAIL EXPERIENCE FOR BOTH LOCALS AND TRAVELLERS.

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THE FIRST COLLABORATIVE EFFORT BETWEEN EKIN + ATSE IN SEA&I. THE NSP JEWEL TEAM SPENT 5 DAYS TOGETHER LEARNING AND BONDING AS A TEAM.

WE TOOK THEM THROUGH A SERVICE AND INNOVATION JOURNEY, WITH EKIN AND ATSE EACH FOCUSSING ON THESE KEY POINTS.

EKIN FOCUS

ATSE FOCUS

  • NIKE ZOOM AND REACT INNOVATION IMMERSIVE EXPERIENCE

  • NRC LIVE AND BASKETBALL EXPERIENCE

  • FW, BRA TRIALING AND NIKE APPS EXPERIENCE

  • BRAND HISTORY AND HERITAGE

  • MARKET PLACE SERVICE EXPERIENCE

  • NIKE BY YOU CUSTOMIZATION SERVICES

  • WIN AS A TEAM

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March 25_Selects_472
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MARCH 28_Selects_198
MARCH 28_Selects_355
MARCH 29_Selects_240
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PLEASE ENJOY THE FULL RECAPS BELOW, 

NSP JEWEL OPENING PRESENTATION HERE

EKIN + ATSE RECAP HERE

 

FOOT LOCKER JEWEL

1ST SEA & I POWER DOOR

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OPENING DATE: 04.17.2019

STORE SIZE: 8600 SQ FT

LOCATED IN JEWEL CHANGI AIRPORT, THE TWO-STOREY SPACE WITH A DEDICATED WOMEN'S AND KID'S AREA, DELIVER AN ENGAGING RETAIL EXPERIENCE, COMBINING PREMIUM PRODUCTS, ELEVATED IN-STORE PRESENTATIONS, AS WELL AS ENHANCED CONSUMER EXPERIENCES. THE STORE CELEBRATES BASKETBALL CULTURE, OFFERING A PREMIUM SELECTION OF SNEAKERS AND APPAREL FROM NIKE AND JORDAN BRAND, AND FEATURES THE WIDEST SELECTION OF NIKE AIR MAX PLUS (TN's) AVAILABLE IN MARKET.

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EKIN FOOTLOCKER SESSION

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TO PREPARE THE FOOT LOCKER STRIPERS FOR THE GRAND OPENING OF FOOT LOCKER JEWEL, NIKE PROVIDED A HALF-DAY ON-SITE EKIN SESSION. THE USE OF INTERACTIVE MOBILE QUIZZES AND ROLE-PLAYING DEMONSTRATIONS ENSURED THAT THE STRIPERS WERE WELL EQUIPPED WITH THE KNOWLEDGE AND KNOW-HOW TO ASSIST CONSUMERS IN CHOOSING THE RIGHT NIKE FOOTWEARS.

NIKE CUSTOMIZATION BOOTH

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DURING THE JEWEL PREVIEW AND ON THE DAY OF JEWEL'S OFFICIAL OPENING, NIKE ENGAGED A LEATHER CRAFTER TO PROVIDE CUSTOM NAME HOT-STAMPING ON LEATHER TAGS SPECIALLY DESIGNED AND HAND-MADE FOR FOOT LOCKER. THE TAGS, TOGETHER WITH LEATHER DUBRAES WERE INCLUDED IN FOOTLOCKER'S MEDIA KIT WHICH WAS GIVEN TO 60 MEDIA PERSONNELS AND WERE ALSO AVAILABLE TO CONSUMERS AS GWP.

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PLEASE ENJOY THE FULL RECAP HERE. 

RUNNING

PEGASUS 36 - DIGITAL

CRC

CRC LAUNCHED AN INTERACTIVE BLURB / FLOATING BANNER FOR PEGASUS 36 ON THEIR WEBSITE TO DRIVE VISIBILITY OF THE CAMPAIGN, RESULTING IN 48% SELL THROUGH ONLINE WITHIN THE FIRST WEEK (6.1 - 6.8)

  • NCX CENTRAL WORLD: 42 UNITS SOLD, 22% ST

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PEGASUS 36 - RETAIL

NSP PARK FORT | SQ1 | KLCC | SENAYAN CITY

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NIKE FREE

DIGITAL - JABONG

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05.09 - 05.15

HOMEPAGE BANNER

SPORTSPAGE BANNER

ENGAGE PAGE

SOCIAL MEDIA POSTS

CONSUMER ENGAGEMENT

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NIKE FREE - RETAIL

NSP SQ1 | PARK FORT | SENAYAN CITY

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CRC SUPERSPORTS ACTIVATION

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OVERVIEW

10 LOCAL RUNNING CLUBS WERE INVITED TO TRIAL THE NIKE FREE 5.0

  • 7 DAYS (4.24 - 4.30)

  • 5 RUNNING SESSIONS (2 CLUBS PER SESSION)

  • 4 GUEST SPEAKERS

  • 5 KEY TOPICS SHARED AND DISCUSSED BY EXPERTS 

  • 6 KM CITY RUN (CW - LUMPINI PARK - CW)

  • 237 RUNNERS (AGE 28 - 35 YRS OLD) TRIALED THE NIKE FREE 5.0 & 3.0.

RESULTS

CENTRAL WORLD SELL THRU RESULTS AS OF 04.27.2019

  • 3X IN OVERALL SELL THRU AFTER ACTIVATION

  • 4X SOLD FOR WMNS NIKE FREE 5.0 KEY COLOURWAY AFTER ACTIVATION

  • 6X SOLD FOR MENS NIKE FREE 5.0 KEY COLOURWAY AFTER ACTIVATION

  • 14.5% ONLINE (SSP.CO.TH) FOR 5.0

  • 20% CRC CW 5.0/ 10.2% OVERALL

NIKE FREE EKIN EXPERIENCE

PHANTOM REACT - RETAIL

NSP SQ1 | PARK FORT 

EKIN EXPERIENCES

GRASSROOTS RELATIONSHIP - MALAYSIA

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AS AN ONGOING EKIN GRASSROOTS EFFORTS FOR RUNNING, AFHAM ELEVATED THIS JOURNEY THROUGH IN STORE NRC CHALLENGES AND CONTINUED TO BRIDGE THE GAP BETWEEN RETAIL AND RUNNING COMMUNITY IN KUALA LUMPUR TO EMBRACE THE CULTURE OF 'MAKING SPORTS A DAILY HABIT'. 

EKIN ALL STAR & HYPERADAPT BB - PHILIPPINES

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STORE ATHLETES WERE PROVIDED A HYPERADAPT BB EDUCATION, TRIALING AND FUN CHALLENGES. THIS WAS FOLLOWED BY THE TRADITIONAL LINE OF ALL-STAR EVENTS STARTING WITH THE SHOOTING STARS, SKILLS, 3-POINTS SHOOTOUT CHALLENGE AND ALL-STAR GAME.

ACG - COMMONWEALTH PH

MOUNT PULAG HIKE

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NIKE IN PARTNERSHIP WITH COMMONWEALTH HIKED UP THE HIGHEST POINT OF LUZON, PHILIPPINES. SELECTED MEDIA AND INFLUENCERS WERE INVITED TO JOIN THE HIKE WHERE THEY TESTED NIKE ACG. SOY SORIANO, PHILIPPINE'S EKIN SHARED THE STORY OF ACG AND BRIEFED THE HIKERS ON THE BENEFITS OF THE PRODUCTS SEEDED TO THEM. THE INITIATIVE, LED BY BRAND EVENTS, IS A FIRST OF ITS KIND FOR MANILA. THE OUTPUT IS AN AN EDITORIAL THAT AIMS TO INFORM COMMONWEALTH CONSUMERS ABOUT ACG LINE AND TO INSPIRE THEM TO GET OUT THERE.

FOOTBALL

WOMEN'S WORLD CUP - DIGITAL

ARI FOOTBALL LEVERAGED ON ATHLETE INTERVIEWS AND ASSETS OF THAILAND WOMEN'S TEAM TO DEEPEN STORYTELLING OF THESE WOMEN'S FOOTBALL JOURNEY ON THEIR DIGITAL CHANNELS, DRIVING AWARENESS OF WOMEN'S ROLE IN SPORTS.

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WOMEN'S WORLD CUP - RETAIL

SQ1

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EUPHORIA PACK - RETAIL

ARI FOOTBALL

20190425 ARI-0018
20190425 ARI-0015
20190425 ARI-0013
20190425 ARI-0010
20190425 ARI-0023
20190425 ARI-0009
20190425 ARI-0006
20190425 ARI-0003

CR7 - RETAIL

LINKING 1

LK 1 April 11 2019-5
LK 1 April 11 2019-5

LK 1 April 11 2019-3
LK 1 April 11 2019-3

LK 1 April 11 2019-24
LK 1 April 11 2019-24

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LK 1 April 11 2019-5

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CRICKET

HOME KIT LAUNCHED ON 05.27.2019

CRICKET WORLD CUP STARTED ON 05.30.2019

AEC - 44 DOORS B & C

75% AT FOR NSP IN 30 DAYS (7.5K UNITS SOLD)

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AWAY KIT LAUNCHED ON 06.28.2019 AT 1700.

WE ELEVATED THE ENGAGE & CONNECT LEVEL IN 5 - B DOORS AT 1630.

WE PROVIDED A CONSUMER SURPRISE AND DELIGHT EXPERIENCE WITH FREE JERSEY PERSONALIZATION IN 3 KEY DOORS OVER THE WEEKEND.

 

90% ST IN 24 HOURS | 100% ST IN 24 HOURS IN MUMBAI |900 UNITS SOLD (1000 IN TOTAL) |

OVER 200 PERSONALIZATION DONE IN FIRST 24 HOURS AND 300 IN 48 HOURS.

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EKIN SUPPORT

DIGITAL REFRESHER TRAINING IN KEY MARKETS | OVER 85 STORE ATHLETES |

ENERGIZED OUR RETAIL ATHLETES IN TOP 3 MARKETS WITH A COMPETITIVE BUT FUN CRICKET MATCH EXPERIENCE

NIKE SPORTSWEAR

REACT ELEMENT 55 - RETAIL

JD SPORT | CARNIVAL | TAF | SQ1

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NIKELAB

FEAR OF GOD - RETAIL

COMMONWEALTH PH | DOVER STREET MARKET

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STRANGER THINGS - RETAIL

DOVER STREET MARKET (FLOW 1)

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WARM REGARDS,

SEA & I IRM TEAM